Keva Lipstick is ideal for everyday wear to work, and can compliment most skin tones. It has a internationally acclaimed rich, creamy formulation that does not leave your lips feeling dry or flaky. In addition, the lipstick has a high staying power of about 6 hours, reducing the necessity for frequent touch-ups throughout the day. Apply the product on clean, bare lips. You can line your lips with a lip liner before applying the lipstick to prevent bleeding of the colour and to help it last longer. A second coat of lipstick can be applied for a more dramatic effect. Since the lipstick has a glossy finish, you do not need to apply a coat of lip gloss over it.